Subscribe to the BlogToyota president Akio Toyoda donned a worker's uniform to address the company's Japanese workforce in an attempt to boost morale.
Most of the automobile companies around the world have recalled vehicles in the last 12 months. This must be some sort of a record. Now, Toyota is trying to address workforce morale and lift the spirits.
Toyota's reputation has been battered by the recall of millions of vehicles worldwide because of safety concerns. Speaking at the "all-Toyota emergency meeting", Mr Toyoda again apologised for the company growing too quickly. But he added he took heart from the Toyota factory workers and dealers he met in the US.
Some 2,000 employees, dealers and suppliers were present at the company headquarters for the address, which was also broadcast live to the company's 7,000 other workers across Japan.